The New Apple M1 Chip? Performance Unleashed.

 

The guys at Apple call it the Big Sur processor. It’s the first Mac processor designed from the ground up for performance. So it comes a massive increase in performance per watt used, and custom technologies—like accelerating HEVC video. Nothing works better with macOS as it was created specifically for it!

With a footprint 1/4 the size of the current MacCPU, it can fit in smaller and lighter Macs than ever before. And with significantly lower power consumption, the new MacBook, iMac Pro, and Mac Pro with M1 will last longer on a given charge than any previous Mac notebook or desktop at that screen size.

Is the performance good enough to disrupt the market?

Every Mac with M1 is transformed into a completely different class of product.

Every Mac is faster and more responsive.

New features, like the Touch Bar, are so fluid and responsive it feels like Apple invented them just for Mac users. And macOS becomes even more beautiful to use.

With 9 extra hours in battery life added to your MacBook Pro as well as faster graphics, you won’t need to look anywhere else for your next laptop!

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